Key strategic priorities

At our core, we strive to be Africa’s content gateway of choice.

We offer a platform agnostic video entertainment service to consumers across sub-Saharan Africa and are leveraging our scale to build an ecosystem which keeps customers engaged. Our ambition is to strengthen our leadership position in video entertainment across the continent, scale Irdeto to a leading media and cybersecurity business globally and continue building a sustainable business that delivers value for our stakeholders.

Lead in content and differentiate in local and sport

Pursue a differentiated content strategy by increasing investment in local content, securing the best of local and international sport and maintaining a compelling international general entertainment offering.

Leverage scale and enhance entertainment ecosystem

Leverage our large customer base of more than 20m households to develop a multidimensional entertainment ecosystem for our customers. This includes seeking out organic and acquisitive opportunities to expand our product and service offering, as well as enhancing aggregation capabilities and developing partnerships that will support our position us as the leading sub-Saharan African entertainment platform.

Drive growth and retention

Continue driving increased penetration of a large and growing addressable market, leveraging subscriber growth to support margins and drive ongoing progress towards returning the Rest of Africa business to profitability.

Accelerate OTT capabilities

Capitalise on increased online penetration of our markets by deepening investment in OTT products and platforms, and driving growth, adoption and engagement of streaming services in key territories.

Pursue global digital platform security leadership

Become the global leader in content protection/cybersecurity for media and entertainment and a leader in the fast-growing connected industries business.

Maintain operational excellence and sustain cost reduction

Drive ongoing reductions in our cost base and reinvest some savings in critical systems and data capabilities to support customer experience and future operational efficiencies, with a target of consistently generating positive operating leverage.